Incentive Manufacturers Name Their Reps of 2013
By Leo Jakobson
April 8, 2013
The winners of Incentive’s 18th Annual Company of the Year Awards were announced today at the 43rd Annual  Incentive Manufacturers and Representatives Alliance (IMRA) Annual Marketing Conference in Myrtle Beach, SC. Each year, Incentive names the best manufacturer’s reps in five categories: innovative program development, top revenue growth, new business development, customer service, and “most indispensable.” The winners are selected by vote of IMRA-member product manufacturers and national marketing companies.
This year’s winner for:
Top Innovative Programs Developer
All Star Incentive Marketing, Fiskdale, MA

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New Concept & Design to Deliver More Service to Members
Mashantucket, Conn. (Feb. 27, 2013) – For the second time this month, Foxwoods ®Resort Casino will celebrate the grand re-opening of one its retail outlets. On Thursday, Feb. 28, Rewards, formerly known as the Foxwoods Rewards Store, will re-open allowing consumers easy access to brand-name merchandise and Foxwoods Rewards members a more convenient way to convert their Foxwoods Rewards points.
The 400-square foot space was designed for convenience, using the latest in retail technology and offering guests a relaxed shopping environment.
“We used natural materials such as kiri board and recycled cardboard in warm tones to create a relaxing atmosphere while keeping the space modern and fresh,” said Belinda Braga, Visual Merchandising Manager. “The space evokes a feeling of tranquility.”
Unlike conventional retail stores, Rewards features only a small representation of products on display.  Instead, consumers will swipe their Foxwoods Rewards cards on computer [...]

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August 22, 2012 – NAPERVILLE, Ill. –The Incentive Marketing Association (IMA) has made it a focus to help its members attain status through the Certified Professional of Incentive Management (CPIM) program, a comprehensive professional designation. This year three IMA members have achieved this status.
The CPIM certification recognizes individuals in the incentive field who have met a predetermined level of training and work experience and who demonstrate a comprehensive understanding of the incentive field. The incentive marketing professionals were presented with the CPIM certification at a special ceremony at the IMA’s Annual Summit Meeting in Washington DC in July.
To earn the CPIM designation, candidates must demonstrate their leadership activity and commitment to continuing education in the incentive field, pass an intensive exam on the principles of results-based incentive program design, and develop a white paper or seminar on a topic relevant to the incentive field. These resources are reviewed and approved [...]

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STURBRIDGE OFFICE PARK, FISKDALE, MA – After years of admiration for each other’s value and contributions to the gaming industry, All Star Incentive Marketing and Raving Consulting have formalized a partnership to promote and advance loyalty in the gaming industry. Enthused about the partnership, Gary Galonek, Gaming National Sales Manager for All Star, commented, “Raving’s consistent presence at all the major gaming industry events and industry publications, coupled with its strong reputation in Indian Gaming, has always been appealing to me. It is my belief that in partnering with them, the sum could become greater than the parts.”
Seeking to align only with “best of breed partners,” Raving’s initiation of serious discussion with All Star was a testament to All Star’s success at delivering customizable turnkey loyalty programs, special events, and promotions. According to the Director of Special Events at Mohegan Sun, “All Star’s superior customer service level and true appreciation of [...]

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You got it. Why it is important to plan your holiday shopping event NOW.
By Guest Contributor Gary Galonek, Raving Partner, Incentive Merchandise and Loyalty Fulfillment, & National Sales Manager, Gaming, All Star Incentive Marketing
If you’re like my mother-in-law, the arrival of Halloween signals that it is time to kick the Christmas shopping into high gear. And while I take the opposite approach, and often find myself locking up with store proprietors on December 24, it is most definitely not too early to start planning a fourth quarter casino shopping event. These events have become a staple for some operators in driving foot traffic during an otherwise slow period. They range in size and scope; from a couple of days in a high traffic foyer, to a week or more in a grand ballroom.
First, let’s talk about why you need to start planning in the summer for a winter event:

You’ll want [...]

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BY SUSAN SHALHOUB
SPECIAL TO THE WORCESTER BUSINESS JOURNAL
(Family Business Awards Honoree | Category: 25-74 full-time employees)
Brian Galonek, president of All Star Incentive Marketing, readily admits that even his wife doesn’t always know how to describe his company. It isn’t like he’s a firefighter or schoolteacher — where everyone knows what your work involves.
Premium products? Employee incentives? They may not be familiar terms to many, but it’s what the Galoneks — Ed Sr., Ann, and their children, Gary, Brian and Ed Jr. — do best: inspiring others to do their best.
Simply put: incentive marketing helps businesses recognize employees for good performance, following safe workplace practices, or rewarding loyal customers.
For example, incentives — or premiums — are in effect when you buy a plastic coffee jug at Dunkin Donuts (one of All Star’s first customers) and use it to get future refills at a discount. “It’s how to motivate behavior,” said Brian [...]

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All Star Incentive Marketing, Inc. just released PROPEL version 5.0, the company’s latest version of their proprietary web-based software solution which initially blanketed the incentive market in 2000.
PROPEL 5.0 emerged from careful consideration to client and participant feedback. According to Heidi Chatfield, All Star’s VP of Marketing Communications, “The ultimate goal was to create a more engaging, enjoyable and rewarding experience that continues to deliver on its promise to deliver proven results.”
From advanced search capabilities to expanded details on award products including multiple images, videos, and product ratings, All Star envisions their clients will increase the number of participants and the frequency at which they will engage in the program. According to Brian Galonek, All Star’s President, “The more participation we can get in an incentive program for our clients, the more they benefit. When participants redeem awards, it’s because they’re doing something right, be it selling more, staying loyal [...]

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Since 2007, Mohegan Sun Resort Casino has retained All Star Incentive Marketing to assist with seasonal event and promotions gift sourcing. Today, All Star continues to actively support Mohegan Sun’s effort to create positive gifting experiences.
One of the more unique and inspiring ideas to brighten the day of casino patrons at the 2011 Mohegan Sun Mother’s Day event was the “Just Add Ice – Orchid” offering. This idea originated when All Star’s Vice President of Marketing & Operations presented a “Just Add Ice – Orchid” as a birthday gift to All Star’s Premium Sales Manager. Mohegan Sun wanted to pursue a similar option for their 2011 Holiday appreciation event. This time, the product of choice was Poinsettias. An order of 5,000 Poinsettias was placed and delivered to Mohegan Sun in time for the 2011 Holiday season.
The idea was so well received, that this new cheerful theme is being considered [...]

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STURBRIDGE OFFICE PARK, FISKDALE, MA – In honor of Earth Day, the employees of All Star Incentive Marketing have documented their personal pledges to support of the company’s ongoing commitment to reduce their carbon footprint. 
 A hydrangea tree adorned with leaves made from recycled paper, records the hand written pledges from each employee. This tree is predominately placed in the front lobby of the All Star facility for visitors and employees alike to enjoy. With every pledge employees received a blue spruce seedling as a token of appreciation and to further demonstrate their support for Earth Day. From eliminating  the use of paper plates and reusing zip lock storage bags to using efficient CFL bulbs and turning off lights when exiting an empty room, the employees of All Star strongly believe their efforts will make a big difference in conserving the planets limited resources. Tara Linton, one of many employees participating [...]

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On January 18, 2011, All Star Incentive Marketing and Dillard’s collectively received the Grand Motivation Masters Award from Incentives Magazine – a leading publication devoted to motivation and performance improvement through the use of incentive programs and consumer promotions.
click below for the full story
http://www.incentivemag.com/Resources/Motivation/Motivation-Masters-2010–Frontline-Mastery/#

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STURBRIDGE OFFICE PARK, FISKDALE, MA – In November 2010, employees of All Star Incentive Marketing participated in “Operation Upgrade,” an initiative to welcome returning U.S. soldiers from Afghanistan with a comfortable stay in their home barracks at Fort Hood, Texas.
The goal of Operation Upgrade is to welcome every returning soldier in the Army’s 20th Engineer Battalion, currently deployed in Kandahar, with personal amenities including wash cloth, bath towel, shower curtain, shower mat and toiletries. They aim to outfit each barracks room with sheets, pillow case, pillow, blanket, garbage can, paper/plastic plates, utensils, cups and personal snacks and soft drinks. The Battalion expects 200 soldiers will stay in these barracks for several weeks upon their return. 
All Star employees, organized by Ashlee Haag, sister of a soldier with the 20th, and All Star’s Social Responsibility Team leader, quickly mobilized and delivered seven boxes of supplies to the Operation. Donated items included pillows, [...]

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Falls Church, VA – Representatives of the Incentive Legislation Campaign (ILC) traveled to Capitol Hill on November 10 to meet face-to-face with staff advisors of targeted members of Congress as part of the ILC effort to institutionalize the power of wellness incentives as a way to encourage a healthy American work force.
Seeking to amend the Internal Revenue Code by including employer deductions and employee tax exemptions for wellness incentives, ILC representatives met with the Senate Finance Committee senior benefits counsel for Senator Baucus, tax advisors for Senators Hatch and Enzi, health care policy advisor for Senator Harkin and a legislative aide for Senator Cornyn.
Incentive Federation Executive Director George Delta, who worked with ILC Legislative Counsel Jim Miller to organize the meetings, explained that upcoming tax reform and health care issues on the horizon for the 112th Congress that begins in January could provide a workable venue to promote the use of [...]

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SAN DIEGO — Editor Jerry Laws and other staff members from Occupational Health & Safety presented trophies and gold ribbons Tuesday to representatives of the 16 companies that won the magazine’s 2010 New Product of the Year Awards. This second annual contest attracted a new high of 42 products in 17 award categories, with an independent panel of three highly qualified judges choosing the winners.
“Our New Product of the Year contest recognizes innovation, quality, and excellence in customer service by many leading manufacturers in the safety and health industry during its biggest U.S. trade show of the year,” Laws said. “We received so many strong entries this year that our judges must have been challenged, because they worked right up to our deadline and their scores were extremely close — with a tie score producing two winners in one category. I congratulate all of the entrants on their fine work [...]

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STURBRIDGE OFFICE PARK, FISKDALE MA
In June 2009 the employees of All Star Incentive Marketing embarked on a 7 month walking program called “Walk to Wellness.”  The steps taken were tracked against a virtual trek along the Appalachian Trail.  At the close of this journey the employees of the All Star Wellness Program walked a total of 18,485,496 steps. This equates to walking the Appalachian Trail up and down a total of 2 times.
The virtual hike was broken into 5 distinct segments from Maine to Georgia. For each segment teams of 5 participants were randomly drawn and aligned.  Unique names were created for each group to add to the team building atmosphere of the walk. Some of the most noteworthy names included Walktoberforce, Mo’Walkin, Are we There Yet, Walk Easy Striders, Take a Hike, Sole Survivors, and Walk the Line.
For those participating in the journey their stepometers became a crucial [...]

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STURBRIDGE OFFICE PARK, FISKDALE MA – All Star Incentive Marketing is pleased to announce the addition of Lynn Campana-Lee to the All Star team.  The addition of Campana-Lee is a testament to All Star’s continued growth and success throughout its 40 year history.
Campana-Lee comes to All Star from Maritz Inc. formerly Cascade Promotion Corporation based out of Marlboro Massachusetts.  At Maritz/Cascade her career was fast tracked from Customer Service to Senior Marketing Manager selling incentive solutions to top fortune 500 companies. For several years Campana-Lee has worked with All Star as a manufactures rep/vendor for many luxury brands. Campana-Lee commented, “I have always valued All Star’s commitment to employee engagement, customer engagement and company success and am honored to be part of this great team.”
As an industry veteran of almost two decades, All Star has appointed Campana-Lee to the position of Business Development Manager. In this role her primary responsibilities [...]

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