All Star Incentive Marketing, Inc. just released PROPEL version 5.0, the company’s latest version of their proprietary web-based software solution which initially blanketed the incentive market in 2000.
PROPEL 5.0 emerged from careful consideration to client and participant feedback. According to Heidi Chatfield, All Star’s VP of Marketing Communications, “The ultimate goal was to create a more engaging, enjoyable and rewarding experience that continues to deliver on its promise to deliver proven results.”
From advanced search capabilities to expanded details on award products including multiple images, videos, and product ratings, All Star envisions their clients will increase the number of participants and the frequency at which they will engage in the program. According to Brian Galonek, All Star’s President, “The more participation we can get in an incentive program for our clients, the more they benefit. When participants redeem awards, it’s because they’re doing something right, be it selling more, staying loyal [...]

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Since 2007, Mohegan Sun Resort Casino has retained All Star Incentive Marketing to assist with seasonal event and promotions gift sourcing. Today, All Star continues to actively support Mohegan Sun’s effort to create positive gifting experiences.
One of the more unique and inspiring ideas to brighten the day of casino patrons at the 2011 Mohegan Sun Mother’s Day event was the “Just Add Ice – Orchid” offering. This idea originated when All Star’s Vice President of Marketing & Operations presented a “Just Add Ice – Orchid” as a birthday gift to All Star’s Premium Sales Manager. Mohegan Sun wanted to pursue a similar option for their 2011 Holiday appreciation event. This time, the product of choice was Poinsettias. An order of 5,000 Poinsettias was placed and delivered to Mohegan Sun in time for the 2011 Holiday season.
The idea was so well received, that this new cheerful theme is being considered [...]

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STURBRIDGE OFFICE PARK, FISKDALE, MA – In honor of Earth Day, the employees of All Star Incentive Marketing have documented their personal pledges to support of the company’s ongoing commitment to reduce their carbon footprint. 
 A hydrangea tree adorned with leaves made from recycled paper, records the hand written pledges from each employee. This tree is predominately placed in the front lobby of the All Star facility for visitors and employees alike to enjoy. With every pledge employees received a blue spruce seedling as a token of appreciation and to further demonstrate their support for Earth Day. From eliminating  the use of paper plates and reusing zip lock storage bags to using efficient CFL bulbs and turning off lights when exiting an empty room, the employees of All Star strongly believe their efforts will make a big difference in conserving the planets limited resources. Tara Linton, one of many employees participating [...]

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On January 18, 2011, All Star Incentive Marketing and Dillard’s collectively received the Grand Motivation Masters Award from Incentives Magazine – a leading publication devoted to motivation and performance improvement through the use of incentive programs and consumer promotions.
click below for the full story
http://www.incentivemag.com/Resources/Motivation/Motivation-Masters-2010–Frontline-Mastery/#

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STURBRIDGE OFFICE PARK, FISKDALE, MA – In November 2010, employees of All Star Incentive Marketing participated in “Operation Upgrade,” an initiative to welcome returning U.S. soldiers from Afghanistan with a comfortable stay in their home barracks at Fort Hood, Texas.
The goal of Operation Upgrade is to welcome every returning soldier in the Army’s 20th Engineer Battalion, currently deployed in Kandahar, with personal amenities including wash cloth, bath towel, shower curtain, shower mat and toiletries. They aim to outfit each barracks room with sheets, pillow case, pillow, blanket, garbage can, paper/plastic plates, utensils, cups and personal snacks and soft drinks. The Battalion expects 200 soldiers will stay in these barracks for several weeks upon their return. 
All Star employees, organized by Ashlee Haag, sister of a soldier with the 20th, and All Star’s Social Responsibility Team leader, quickly mobilized and delivered seven boxes of supplies to the Operation. Donated items included pillows, [...]

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Falls Church, VA – Representatives of the Incentive Legislation Campaign (ILC) traveled to Capitol Hill on November 10 to meet face-to-face with staff advisors of targeted members of Congress as part of the ILC effort to institutionalize the power of wellness incentives as a way to encourage a healthy American work force.
Seeking to amend the Internal Revenue Code by including employer deductions and employee tax exemptions for wellness incentives, ILC representatives met with the Senate Finance Committee senior benefits counsel for Senator Baucus, tax advisors for Senators Hatch and Enzi, health care policy advisor for Senator Harkin and a legislative aide for Senator Cornyn.
Incentive Federation Executive Director George Delta, who worked with ILC Legislative Counsel Jim Miller to organize the meetings, explained that upcoming tax reform and health care issues on the horizon for the 112th Congress that begins in January could provide a workable venue to promote the use of [...]

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SAN DIEGO — Editor Jerry Laws and other staff members from Occupational Health & Safety presented trophies and gold ribbons Tuesday to representatives of the 16 companies that won the magazine’s 2010 New Product of the Year Awards. This second annual contest attracted a new high of 42 products in 17 award categories, with an independent panel of three highly qualified judges choosing the winners.
“Our New Product of the Year contest recognizes innovation, quality, and excellence in customer service by many leading manufacturers in the safety and health industry during its biggest U.S. trade show of the year,” Laws said. “We received so many strong entries this year that our judges must have been challenged, because they worked right up to our deadline and their scores were extremely close — with a tie score producing two winners in one category. I congratulate all of the entrants on their fine work [...]

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STURBRIDGE OFFICE PARK, FISKDALE MA
In June 2009 the employees of All Star Incentive Marketing embarked on a 7 month walking program called “Walk to Wellness.”  The steps taken were tracked against a virtual trek along the Appalachian Trail.  At the close of this journey the employees of the All Star Wellness Program walked a total of 18,485,496 steps. This equates to walking the Appalachian Trail up and down a total of 2 times.
The virtual hike was broken into 5 distinct segments from Maine to Georgia. For each segment teams of 5 participants were randomly drawn and aligned.  Unique names were created for each group to add to the team building atmosphere of the walk. Some of the most noteworthy names included Walktoberforce, Mo’Walkin, Are we There Yet, Walk Easy Striders, Take a Hike, Sole Survivors, and Walk the Line.
For those participating in the journey their stepometers became a crucial [...]

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STURBRIDGE OFFICE PARK, FISKDALE MA – All Star Incentive Marketing is pleased to announce the addition of Lynn Campana-Lee to the All Star team.  The addition of Campana-Lee is a testament to All Star’s continued growth and success throughout its 40 year history.
Campana-Lee comes to All Star from Maritz Inc. formerly Cascade Promotion Corporation based out of Marlboro Massachusetts.  At Maritz/Cascade her career was fast tracked from Customer Service to Senior Marketing Manager selling incentive solutions to top fortune 500 companies. For several years Campana-Lee has worked with All Star as a manufactures rep/vendor for many luxury brands. Campana-Lee commented, “I have always valued All Star’s commitment to employee engagement, customer engagement and company success and am honored to be part of this great team.”
As an industry veteran of almost two decades, All Star has appointed Campana-Lee to the position of Business Development Manager. In this role her primary responsibilities [...]

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DALLAS, TX – Occupational Health & Safety magazine announced the winners of its 2009 New Product of the Year Award at the annual National Safety Council Congress and Expo in Orlando today. The Occupational Health & Safety New Product of the Year Award honors the outstanding product development achievements of health and safety manufacturers whose products are considered to be particularly noteworthy in their ability to improve workplace safety.
Forty entries were received in the inaugural year of this contest. Twelve winners were honored in 11 award categories:

Fall Protection – Miller Fall Protection, Twin TurboTM Fall Protection System
Hand Protection – MCR Safety, Professional Grade ForceFlex ZB100
Hazmat Safety – New Pig Corp., PIG® Vapor-Control Latching Drum Lid
Hearing Protection – E.A.R., Inc., HearPlugz-DFTM
Incentives – All Star Incentive Marketing Inc., PROPEL for SafetyTM
Industrial Hygiene – Mil-Ram Technology Inc., TA-2048MB; and, Industrial Scientific Corp., iNet Control
Online Training [...]

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STURBRIDGE OFFICE PARK, FISKDALE, MA – On August 6th, 2009, All Star Incentive Marketing partnered with The American Red Cross to break donation records.  The Red Cross traveling “Bloodmobile” was staged in front of All Star’s headquarters from 10:00 am to 4:00 pm as All Star employees, and employees from neighboring company Photonis, made donations.  With the collective efforts of All Star’s employees, neighbors, friends, and family a total of 30 units were collected while additional volunteers were waiting in the wings to help out.  According to The American Red Cross, each unit can save approximately 3 lives.
The blood drive was conceived of as part of All Star’s overall company-wide Wellness Program.  The idea originated from several employees, some of whom are on the Social Responsibility Committee, one of seven such committees focused on making All Star’s Wellness program a differentiator that demonstrates All Star’s caring for its employees, and the local communities as a whole.  ” I wasn’t sure what to expect, but it [...]

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STURBRIDGE OFFICE PARK, FISKDALE, MA –   For two months employees of All Star Incentive Marketing worked hard to take the weight off in order to help those individuals and families faced with a difficult choice between putting food on the table or paying expenses.  On Friday, All Star delivered their collective weight loss of 152.25lbs in food and grocery products to the Worcester County Food Bank. This donation was the end result of All Star’s Biggest Loser Competition.
Every Thursday for eight weeks, participants reported to the in-office fitness facility for their official weigh-in. At weigh-in, the individual and the team with the largest weight loss, based on percentage of weight loss, was revealed. In the days following each weigh-in, employees were asked to bring in the food equivalent of their weight loss, which was constructed into a food pyramid in All Star’s foyer.  This pyramid served as a constant reminder [...]

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STURBRIDGE OFFICE PARK, FISKDALE, MA – All Star Incentive Marketing, Macy’s and Sharp Electronics were thinking big – really big – when it came time to develop a plan for the Macy’s Summer mattress sale.
The Macy’s national promotion, which launched late June and ran through the 4th of July  holiday weekend, invited customers to purchase a qualifying mattress set and receive their choice of either a Sharp 19” LCD/DVD combo HDTV or a Sharp 22” LCD/HDTV.
During the initial meetings leading up to the promotion, All Star, Macy’s and Sharp worked closely to develop the right plan to generate consumer excitement and even better – additional promotion advertising at no additional costs to the client.  Macy’s, a New York City staple, seemed like a perfect fit to appear on the 12’7” x 20’  Sharp/NBC Universal AQUOS video display on the southwest corner of 42nd St. and 7th Ave., in the heart [...]

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STURBRIDGE, MA –All Star Incentive Marketing is excited to announce “event tickets” its newest award category perfect for entertainment enthusiasts.
From boxing and golf to concerts and theatre, incentive program participants now have real-time access to thousands of events nation wide.  By selecting “event tickets” from the browse award menu participants can search by category thousands of national and local events by artist, venue, or team. To insure successful receipt of event ticket orders, the Award HQ customer service team, available 7 days a week, provides email and phone follow up with detailed instructions regarding ticket delivery.
All Stars’ family of incentive solutions, PROPEL™, continues to be the premier online incentive solution with proven, customizable options to motivate safety awareness, sales, loyalty and employee performance. The “event ticket” offering, coupled with brand name merchandise and travel awards, completes All Star’s suite of awards that motivate participants.
All Star Incentive Marketing is a full-service [...]

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Sturbridge, MA –All Star Incentive Marketing is excited to announce the latest (3.1) release of its PROPEL™ family of proprietary online incentive solutions, the most robust and results-oriented incentive program available to businesses today.
All PROPEL 3.1 solutions now offer incentive program participants real-time access to millions of brand name awards from a wide array of manufacturers and suppliers. Recognizing that brand name merchandise and travel awards continue to be the most powerful motivators for successful incentive programs, All Star has initiated a new alliance with a leading online retailer to offer a choice of awards that is unparalleled in the incentive industry. .
The latest version of PROPEL also makes it easier for program participants to quickly browse the expanded selection and easily locate the awards that are most meaningful to them through user-friendly home page navigation options and additional search features.
All Star’s family of PROPEL™ solutions, created to simplify online [...]

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