Over 18 Million Steps to Wellness
Wednesday, March 10th, 2010STURBRIDGE OFFICE PARK, FISKDALE MA
In June 2009 the employees of All Star Incentive Marketing embarked on a 7 month walking program called “Walk to Wellness.” The steps taken were tracked against a virtual trek along the Appalachian Trail. At the close of this journey the employees of the All Star Wellness Program walked a total of 18,485,496 steps. This equates to walking the Appalachian Trail up and down a total of 2 times.
The virtual hike was broken into 5 distinct segments from Maine to Georgia. For each segment teams of 5 participants were randomly drawn and aligned. Unique names were created for each group to add to the team building atmosphere of the walk. Some of the most noteworthy names included Walktoberforce, Mo’Walkin, Are we There Yet, Walk Easy Striders, Take a Hike, Sole Survivors, and Walk the Line.
For those participating in the journey their stepometers became a crucial [...]





